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Think it.
Test it.
Know it.
Conduct research without limits through a single platform that unifies the best of technology, the best of research science, the best of global panel, and made-to-measure service to scale your business.
Make your mark with Toluna Start
Know what matters most.
We set our customers up
for success.
Inform Every Team
Feed your team’s hunger to know it all, now by performing any qual and quant study you need in moments – from max diff to concept testing to brand performance.
Faster Research
Get the insights and answers you need the moment you need them – our clients get instant access to insights and the ability to field research in minutes.
One Single Source
Instead of multiple research tools and vendors – you can access 79+ million vetted respondents through one single login.
Flexible Tech
With a global panel at your fingertips and the ability to shift your method at any moment, Toluna Start makes it easy to flex your approach as your needs change.
Smarter Decisions
Sit back and supercharge your team. Because when the whole team is informed by the right research experts – every decision is simply smarter.
Reliable Results
Lead with confidence—knowing that our respondents are constantly vetted and improved through pre and post field work, to back up every decision you make.
Stay on track with ease.
With a single log-in, you’ll have access to an unparalleled combination of agile quantitative and qualitative research solutions—either through self-service or custom research programs built with the help of our team of experts.
Define your market.
Enhance your understanding of the market—and find out how to thrive in it.
Align your product.
Understand what works, refine what doesn’t, and bring the right products to market.
Outshine the others.
Give your brand the cultural relevance to own your space.
Refine it all.
Keep testing and tightening your work until it’s ready for market.
Just Launched!
Toluna Start updates
Insights
Save time and enhance accuracy when creating reports with Insights. The modern visuals and flexible reporting options ensure that your insights are ready for quick and efficient storytelling and easy to share securely with others.
SmartCloud
Quickly and easily identify themes, sentiments and meanings with SmartCloud, our new AI-powered analysis feature. Avoid the implicit bias of normal open-end analysis code frames and create valuable insights and presentation-ready assets faster than ever.
New Build
Discover the power of the new build with a re-designed user experience and a refreshed look and feel. Experience effortless usability, increased speed, improved quality, and enhanced functionality, all designed to deliver a superior experience for you.
Powering insight quality at every step
We deploy a series of real-time, automated checks powered by machine learning and AI to ensure our respondents are:
We never settle on the status quo, and our internal research-on-research program continuously challenges, improves, and validates our methodologies across:
Our tools feature a series of nudges and flags to guide you through your project and prompt you with our best-practice recommendations, so you can rest assured you’re doing everything right—even if you’re not a researcher by trade. We’re always happy to share our knowledge through our:
Start right. Stay ahead.
How to Toluna Start.
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